strengths and weaknesses of change4life

Strengths: Communication skills (verbal and written, listening and understanding) organizational skills (planning, organizing resources and time-management) diligence (hard-working, responsible and reliable) Areas of improvement: impatience (expects good results and gets frustrated with slower performers) Find support, share experiences and get exclusive member cookbooks, giveaways and freebies. (Pharmaletter, 2010), There are criticisms of the new proposal it has been stated that the plans could cost the NHS its 20 billion efficiency savings target. Poor communication. All work is written to order. The three campaigns that have been mentioned in the portfolio have given an overview of what the campaign does and the strengths and weaknesses. Less paid for by government, more backed by business. (Channel 4, 2011), The changes mean that there will be a loss of 24,500 jobs and approximately 21,000 of them will be going through redundancy. The programme also set out to recruit local supporters someone from the community whose job it is to promote healthy lifestyles, or an individual who has influence with the target audience (such as a member of a community-minded voluntary group, club or registered charity). Low confidence. Open Mindedness. Recognizing this the Government have launched a new TV campaign under their Change4Life scheme, highlighting the levels of sugar, fat and salt in everyday foods. The campaign aims to create a culture change where stakeholders and consumers are equipped and have the confidence in engaging in conversations about sexual health and relationships. For the vast majority of people in the UK, particularly those that are overweight or otherwise at a heightened risk of type 2 diabetes, consuming sugary drinks is a waste of calories as these drinks are high calorie and carry no nutritional value in terms of vitamins and minerals. (smart recipes and food scanner?) Being detail oriented. Since then the movement has grown and is now targeting parents of 1-4 year olds (Early Years) and new parents with babies (Start4Life). Other government departments took part by aligning their communications. Step 4: Then, you can opt to describe how can you apply the said strengths or how they would be useful in the job role you are interviewing for. It has also stated that the GPs will now have control over the NHS budget and the changes will take place 2013. Each campaign has in its own way given information on the health risks and what can prevent them. (Kanigher, 2010), The sexual health campaign is in place to inform people to have safe sex to prevent sexual transmitted diseases (STIs) and unwanted pregnancies. (Politics, 2011), The factors that are behind the poor sexual health of Britain have been debated and there is no single suggestion. However, it is what is needed as it could change behaviour. The following are common business strengths. Proven in 7 studies. Want create site? Change4Life founded in January 2009. Their problem-solving strengths allow them to think of new ideas and approaches to traditional problems. The strengths and weaknesses of any leader can make a big difference in how a person leads and learning how to strengthen leadership weaknesses can make them more effective. Think of an example of how this weakness affected your performance in the past. It also enabled those organisations that provide services and commission marketing of their own to join up their activities with the national effort. Firstly, you need to remember that we all . In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. Teamwork. Strengths are often identified as part of strategic planning, swot analysis and competitive analysis. For protection-there will be contraceptive choice, carrying condoms or access to condoms. Other criticisms are that the White Paper was a waste of time and a waste of money. User Profiles. Free resources to assist you with your nursing studies! Conflict theorists talk about how sport is organised to maximise the control that wealthy people have over other members in a capitalist society. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. The NHS document will go through the changes that are going to be implemented in the NHS. The term "strength" implies strength, firmness, endurance and resilience; but, in addition, the virtues, capacities, principles, positive traits and values that structure their thinking and behavior in society. The answer to this criticism was the reason they put on the advertisements of bars and nightclub scenes is because young smokers are drawn to that lifestyle. Dan Einzig, of the design agency Mystery, believes that brands must embrace the campaign or risk losing out: Theres no doubt in my mind that campaigns like this are indicative of the movement for consumers becoming more health aware and more health concerned. Controversially, Health Secretary Andrew Lansley has been asking the food and drink industry to take greater responsibility for funding the anti-obesity initiative in exchange for no new regulation. 2.) Registered in England with company number 07856984, Website design & development by 54 Degrees, Yes, please send me social marketing tips and news by email, The campaign reached 99 per cent of targeted families, 413,466 families joined Change4Life in the first 12 months, Over 44,833 families were believed to still be involved with Change4Life after 6 months, Over 1.9 million responses (postal, online, face-to-face, telephone) were received in year one, Create a societal movement in which everyone plays their part, helping to create fundamental changes to those behaviours that can lead to people becoming overweight and obese, Create a segmentation model that would allow resources to be targeted to those individuals most in need of help (i.e. In 2021, it was brought under the Better Health brand. Employees, especially those who believe young people are unteachable, also value these qualities. SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company's competitive position and to develop strategic planning. Among other things, the Terms require the organisation to support healthy diet and activity behaviours and the goals of the campaign. It will then go through whether enough is being done to promote healthy lifestyles. You're willing to work with others, socializing and sharing and creating a climate conducive to team-work. HealtHy weigHt, HealtHy lives: a toolkit for developing local strategies Written by Dr Kerry Swanton Consultant editor: Professor alan maryon-Davis FFPH FRCP FFSEM Edited by Wordworks Produced by the national Heart forum in association with the faculty of Public Health, the Department of Health, the Department for Children, Schools and families and . There will be a Health Watch network where feedback will be gathered from patients. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. (Buckland, 2011), The patients will not see much change to the NHS but if the government does fulfil the aims it has set then the patients will have more control over their care than what they used to. In addition, it funded advertising space in those publications that have good coverage among at-risk target audiences and invited obesity leads in PCTs and LAs to nominate local services and initiatives for inclusion. 13. Delegating. Not listening to employees. One of the key changes advised is to swap full sugar cola and other sweet drinks for diet versions. (Pharmaletter, 2010), An important aspect of the proposal is that the health care providers will be paid according their performance, reflecting outcomes as well as activity and progress on outcomes will be supported by quality standards which are developed by National Institute for Health and Clinical Excellence (NICE). The research sought to develop a rounded picture of the role food and activity currently play in family life, the attitudes driving behaviour relating to diet and activity, and which families exhibit behaviours and attitudes that could put their children at risk of obesity. In the examples below, you'll see the weakness followed by context: Personality Traits Example 1: ' I can be too critical of myself. Overall the portfolio went over what the campaigns promote, what they have achieved, their criticisms and what they are aiming for in the future. (Everett, 2009), There are three marketing objectives that the campaign has the first is prevention-building attitudes, knowledge and skills that make safe sex more likely. E.g. Copyright 2003 - 2023 - NursingAnswers.net is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. Strengths and weaknesses play a major part in determining who we are as employees and as leaders. . (BBC (a) 2011). The focus of the social marketing programme is on: The Healthy Weight, Healthy Lives research programme was developed to provide insights into the attitudes and behaviours of families with children under the age of 11 in relation to diet and physical activity. Summary. A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. My strengths : wise, math-minded, curious, motivated, learning, open-minded, trustworthy My weaknesses : LAZY, IMPULSIVE, EASILY DISTRACTED, PROCRASTINATOR, IRRESPONSIBLE, SLOPPY, RECKLESS, DISORDERLY, WASTEFUL, NAIVE, STUBBORN, GREEDY, SLOW, VAGUE, IMPATIENT SOMETIMES. By Marketing Week 29 Apr 2009 8:29 am Here are 5: 1. Respondents would receive a review of their score, along with recommended behaviours they should focus on changing, helpful tips and information about other available resources. This assignment will be going through three health campaigns that are based in the UK to promote healthy lifestyles. Launched in January 2009, Change4Life focuses on prevention and aims to change the behaviours and circumstances that lead to weight gain, rather than being a weight-loss programme for the already obese. Project management. The weaknesses are the antithesis of strengths. Specifically, SWOT is a basic, analytical framework that assesses what an entity . The advantages of NGO Aid over Official Development Aid. Over 2.5 million Snack Swappers were distributed to the public, supplies were exhausted and Snack Swappers gained their own online following through blogs, Facebook and Twitter posts. Due to differing cultural drivers, the six ethnic minority communities surveyed did not fit neatly into the mainstream segmentation. In designing it, the Department of Health and its agencies drew on academic and commercial sector expertise, behaviour change theory and evidence from other successful behaviour change campaigns, and commissioned a substantial and ongoing programme of research among the target audiences. Example strengths for job interviews Being adaptable Being proactive Building relationships Being willing to go above and beyond to help others Coming up with innovative solutions Communicating in writing Delegating Response. Vaccination is an effective way to become immunised against diseases, however vaccination can be unpleasant and does not offer complete immunity. The following are examples of strengths at work: Hard skills like "Ruby on Rails development," "Email marketing strategy," or "Data Analysis in Excel". NHS approved education and behaviour change app for people with type 2 diabetes, prediabetes, obesity. The complaint was that they are not promoting a healthy lifestyle; they may be telling them not to smoke but instead are promoting drinking and sex. Food and Beverage News decided to investigate these questions. This will go through what might improve in the NHS due to changes and what will not improve. But a criticism that has been put forward is that change4life could be flawed from the start. The key advantages of the model are that it is simple to understand, is backed by extensive research, and can be applied in many situations. Change4Life is the British Government's flagship brand focused on tackling childhood obesity. The first phase of the campaign was focused on contraception and the choices available. It will also help you to show the recruiter how well you've researched for the particular job role and company. strengths and weaknesses of change4life. Accordingly, agency partner M&C Saatchi created the Change4Life brand, along with a suite of sub-brands (Cook4Life, Play4Life, Swim4Life, etc.) Health Promotion through media campaigns can reach a large population in a relatively short period of time and therefore are efficient and effective. Put a positive spin on your answer. Will people change their behaviour after living in unhealthy lifestyles for so many years? Partnering with News of the World and Asda, Change4Life is giving away 5 million voucher booklets, worth over 50 each, with money off healthier foods, drinks and activities. Change4Life has expanded beyond its do to change, ie know the behaviours and be able to relate them to their lives; and believe that change is possible, believe that others around them are changing and know help is available for them to change. In order to create a robust evidence base, 7 per cent of the total marketing budget is being spent on research, monitoring and evaluation of campaign activity, and national partners are required to demonstrate how they will evaluate their own activity and to share any results with Change4Life. Strengths are the tasks you do easily and well. Creativity. In conjunction with communications partners and the Central Office of Information (COI), using its Artemis forecasting tool, the following targets were developed for the first year of the campaign: Mobilising the network started in 2008, before any direct communication to the public. No plagiarism, guaranteed! The changes will be getting rid of the targets that say that operations are performed within 18 weeks and also seeing your doctor within 48 hours. Having been heavily criticised by many in the health sector for not implementing a compulsory and simple uniform labelling system in the past, the government has finally won agreement from major supermarkets to introduce a traffic light system of labelling on a voluntary basis this year. Contrary to initial expectation that local supporters would come primarily from the voluntary sector and community-minded individuals (many parents themselves), 70 per cent are LA public sector workers. All national partners are also required to complete and submit activity application forms for approval by the DH. A spokesman from the pro-smoking pressure group stated figures show that the smoking ban has been an unmitigated failure. (Martin, 2008), However a spokesman from the Department of Health replied to the criticisms by stating that the Smoke free laws were put forward to protect employees and public from secondhand smoke, and that the legislation was never intended to be a measure to reduce smoking. Team player. since 2003, Your NursingAnswers.net purchase is secure and we're rated The board is jointly chaired by the DH Director General of Communications and Director of Health and Wellbeing, with membership from NHS North West, Marks & Spencer, Medical Research Council, The Advertising Association and CRUK. Without it, the campaign would have ended the year with a database of only 149,458 families, about 50,000 short of its target. *You can also browse our support articles here >. Staff smoking rooms and indoor smoking areas are no longer allowed so everyone who wants to smoke will have to go outside the building. This policy summary briefly maps out what is known about some of the different potential mechanisms that can be used to influence behaviour change to promote better health, including some. To conclude the NHS document has gone through what the changes are going to take place in the NHS and what this will cause. That context will give potential employers insight into your level of self-awareness and commitment to professional growth. The team consciously decided to avoid government branding, since research indicated that people were keener to be part of a movement owned by all, rather than prescribed by the Government. Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight, according to an NHS report. This stage would seek to inspire people to believe that change is possible and convince them that change is already happening. 4.4/5 on reviews.co.uk. How you respond gives them a hint of your communication skills. Within the family, the focus would usually be the mother, who is more often the gatekeeper of diet and activity, although the programme would ensure all materials were accessible for those fathers and carers who want to be involved. It has been stated that it will be difficult in shifting the focus this way. The programme has produced targeted interventions and materials for pregnant women and parents of children under the age of two (under the Start4Life sister brand, which launched to the public in January 2010), for ethnic minority communities (a bespoke campaign launched in late 2009) and for middle-aged adults (a campaign targeting 45- to 65-year-olds launched in February 2010). The government investment in Change4Life attracted: An independent review of the media buying for Change4Life highlighted that over 6 million worth of media savings were made across the year, the equivalent of 40 per cent of the actual spend. Anti-smoking campaigns uses advertising to put out their word to stop people smoking, a lot of different advertisements have been used which are directed to smokers. We've received widespread press coverage Pre-existing networks, such as regional obesity leads, regional physical activity leads and healthy schools coordinators have all worked hard to promote the movement in their areas, The Change4Life brand identity captured the imagination of the public and made it possible to land some hard-hitting messages in an engaging and charming way. Campaigns can give consumers pause for thought, but at the supermarket shelf decisions are made with the heart as much as the head, so engaging, accessible branding is a must-have for the better for you brand.. Leadership weaknesses are characteristics that can negatively impact both an individual and a business. Smoking has been estimated to cause 114,000 deaths in a year in the UK, 30,000 of these due to cardiovascular disease. 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